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BASIC-LEVEL BREWING COURSE
No prior brewing knowledge required

With craft beer enjoying strong and continuous growth in recent years, this is the perfect time to start your own craft brewery. Designing, building and operating a successful brewery requires a mix of business and brewing knowledge, and the Siebel Institute is pleased to announce the first course ever specifically designed for small brewery start-up.

Created by craft brewing expert Ray Daniels, the Siebel Institute Start Your Own Brewery course covers the brewpub & microbrewery design and startup issues that you need to know to get your business rolling. This three-day course is designed and conducted by Siebel Institute brewing technology faculty augmented by specialists in restaurant operations and business planning. Along with content that addresses brewing-related and restaurant/pub management issues, each day features a successful brewery entrepreneur who will share their story and answer questions from the class. These “Entrepreneurial Voices” will provide real-life insights into building brewing companies that work, giving students the benefit of knowledge from some of the nation’s “Captains of Craft Brewing”.

Some of the topics slated for presentation include:

• History and Structure of Craft Beer Industry in US
• Introduction to Brewing Process & Ingredients
• Anatomy of the Brewery
• Buying and Building Brewhouse & Fermentation Capacity
• Starting a Packaging Brewery
• Buying and Building Packaging Capacity
• Utilities, Waste & Other Practical Considerations
• Planning A Restaurant
• Restaurant Operations
• Marketing - PR & Events
• Packaging and “Point of Sale” Design
• Distribution
• Financial Measures & Statements
• Business Plan Development
• Practical Business Plan Tips
• Site Selection, Real Estate
• What's Next? Resources and Practical Steps
• Question & Answer sessions

The course is set in our classroom across from Goose Island Brewpub in the heart of Chicago’s Lincoln Park district. When not in class, students will be able to witness one of the nation’s most successful brewpubs in operation as well as enjoy the fine food, warm hospitality and award-winning beers of Goose Island.

Get on the road to opening the brewery of your dreams with the Siebel Institute Start Your Own Brewery course. For more information on the content of this course, contact Ray Daniels at raydan@ameritech.net. Registration forms for the course can be downloaded here , and for more information regarding registration, contact Lupe Zepeda at lzepeda@siebelinstitute.com.